Social that
builds a
following.
Instagram, TikTok, LinkedIn, YouTube — run as a content engine and community, not a posting schedule. The brands that own their category in 2026 publish like media companies, reply like humans, and turn followers into a moat paid media can't buy.
Social isn't a follower count anymore. It's a discovery engine.
Every major platform now serves content to people who don't follow you. Reach is decoupled from audience size — a 2,000-follower account can out-reach a 200,000-follower one if the content earns it. What wins now: format-native creative, genuine community, and a publishing rhythm the algorithm learns to trust.
Short-form video first
Reels, TikToks, Shorts are the distribution layer for 2026. Hook-led 9:16 video produced in-house — 12–20 a month, each built for a platform's native grammar, not cross-posted and prayed over.
Community as retention
DMs, comments, replies, and stories are where loyalty is built. We manage the conversation daily — turning passive followers into a warm audience that buys, refers, and defends the brand.
Creator partnerships
Borrowed trust scales faster than owned reach. We source, brief, and run creator collaborations — whitelisted content, co-creation, and seeding programs that compound brand awareness.
What's actually included.
Every social engagement ships these nine. No "additional fees" surprises after kickoff.
Channel audit & strategy
Account review, competitor teardown, audience research, platform-fit analysis. A written content strategy that names the pillars, the voice, and the bets — not a vague "post 3x a week."
Short-form video engine
12–20 Reels/TikToks/Shorts per month. Scripted, shot, edited in-house. Hook-led, platform-native, refreshed against what's actually performing — not a content calendar set in stone.
Static & carousel design
Branded carousels, quote cards, infographics, and story sets. Editorial design that looks intentional in the feed — produced in Figma against a documented brand system.
Copywriting & captions
Hooks, captions, hashtag strategy, and CTA testing. Copy that sounds like a human wrote it — because one did — and that's tuned to each platform's reading behaviour.
Community management
Daily comment + DM replies, story interactions, and conversation-starting. We respond as the brand within hours, not days. Loyalty is built in the replies.
Creator partnerships
Sourcing, briefing, contracting, and managing creator collaborations. Seeding programs, co-created content, and whitelisted ads — borrowed trust at scale.
Content calendar & scheduling
A live calendar your team can see, plus scheduling, optimal-time posting, and platform-native publishing. Reactive slots reserved for trends — the calendar bends, it doesn't break.
Trend & culture monitoring
We watch the formats, sounds, and conversations in your category daily — and move fast when something fits. Cultural relevance is a speed game, and we're built to play it.
Monthly reporting
Two-page written doc — reach, saves, shares, follower quality, top content, and what we learned. Focused on the metrics that ladder to revenue, not vanity likes.
Create. Distribute.
Engage. Compound.
— Create
Content people actually stop for.
20+ pieces a month, refreshed against performance. Short-form video, carousels, static, stories. The accounts that win treat social like a media company — and we staff for that with editors, designers, and writers in-house.
— Distribute
Format-native, not cross-posted.
Each platform has its own grammar. A TikTok is not a Reel is not a LinkedIn post. We build for each one's native behaviour — because the algorithm rewards content that feels like it belongs, not content that was clearly made elsewhere.
— Engage
Community is the moat.
Replies, DMs, stories, comments — managed daily, by humans, in the brand's voice. This is where passive followers become an audience that buys and refers. Most agencies skip it. It's the highest-leverage thing on the list.
— Compound
An audience you own.
Paid media stops the moment you stop paying. An engaged organic audience compounds — cheaper reach, warmer launches, and a brand that owns share of mind in its category. That's the asset we're building.
The stack we run.
Fifteen tools we operate. Licensed by us, folded into the retainer.
Where social works.
Social isn't right for every business. Here's where we've shipped repeatable results.
Product storytelling, UGC engines, shoppable content, and community-led launches.
Tutorial content, founder-led video, creator seeding, and the visual consistency the category demands.
LinkedIn thought leadership, founder personal brands, and category-defining content programs.
Aesthetic-led feeds, drop culture, behind-the-scenes content, and creator collaborations.
Recipe and dish video, location storytelling, and the local community building that fills tables.
Founders and execs building authority — content systems that turn expertise into an owned audience.
How we onboard.
Two weeks from audit to first content live. Then a weekly create-and-engage cadence.
Audit & strategy
Channel audit, competitor teardown, voice & pillar definition. A written content strategy, not a vague calendar.
Week 1Brand system + shoot
Visual system, template library, and the first content batch produced. Community management goes live.
Week 2Content engine live
20+ pieces/month shipping. Daily community management, trend monitoring, weekly performance review.
Weeks 3+Scale + creators
Creator partnerships layered in, top formats scaled, and the audience compounds month over month.
QuarterlyPricing, transparently.
Flat retainers based on content volume and channel count. Six-month minimum.
The Presence
One or two channels. A consistent, well-crafted presence with a real content engine behind it.
- Channel audit + strategy
- 12 content pieces/month
- Short-form video + static
- Community management (1 channel)
- Monthly written report
- Content calendar access
The Engine
Multi-channel content engine with full community management and creator partnerships layered in.
- Everything in The Presence
- 20+ content pieces/month
- Up to 3 channels
- Daily community management
- Creator partnership program
- Trend monitoring + reactive content
- Bi-weekly strategy calls
The Studio
Multi-brand or high-volume programs. Embedded creative team and a dedicated social lead.
- Everything in The Engine
- 40+ content pieces/month
- All major platforms
- Dedicated social lead
- Embedded videographer access
- Always-on creator roster
- Direct Slack channel
Polara grew from 8K to 96K engaged followers in nine months — and social became its top discovery channel.
Most agencies post. We build an audience you own.
The brands that win on social in 2026 publish like media companies and reply like humans. The ones that plateau treat it as a checkbox — three posts a week, scheduled in advance, no one in the comments. That's not social, that's a billboard nobody asked for.
We staff the content engine in-house. Videographers, editors, designers, writers, and community managers — producing and shipping every week, and in the replies every day.
And the strategy underneath it is built to compound. An engaged organic audience means cheaper reach, warmer product launches, and a brand that owns share of mind. Paid media stops the moment you stop paying — an audience you own keeps working.
Six-month minimum, flat retainers, senior people only. Same conditions as everything else we run.
The real questions.
Yes. Content production is the core service. Short-form video, carousels, static, stories — scripted, shot, designed, and edited in-house. 12–40 pieces a month depending on tier.
Instagram, TikTok, LinkedIn, and YouTube primarily. We recommend channels based on where your audience actually is — not a "be everywhere" approach that spreads the work too thin to matter.
Yes — daily, by humans, in your brand's voice. Comments, DMs, story replies, and conversation-starting. This is where loyalty is built, and it's included in The Engine tier and above.
Social media marketing is organic — content, community, and creators that compound an audience you own. Meta Ads is paid distribution. They work best together: organic builds the brand, paid scales the reach. We run both (see Meta Ads).
Signal in 60–90 days, meaningful audience growth in 6 months. Organic social compounds — the content library, the community, and the algorithm's trust all build on each other. It's a moat, not a quick win.
Yes — sourcing, briefing, contracting, and management. Seeding programs, co-created content, and whitelisted ads. Borrowed trust scales faster than owned reach, and it's included in The Engine tier and above.