Meta Ads,
without the
spray-and-pray.
Facebook, Instagram, Advantage+ Shopping, Lead Ads, Reels — operated as a creative engine, not a media buy. The brands winning on Meta in 2026 are the ones producing 30+ ad variations a month and reading CAPI signal correctly. We do both.
Meta's algorithm now writes the campaign. Your job: feed it well.
Advantage+ Shopping, Advantage+ App, Advantage+ Sales — Meta's AI campaign types are now the default for almost every advertiser. Manual targeting is dying. What still matters: creative volume, conversion signal quality, and account structure decisions the algorithm can't make for you.
Advantage+ Shopping
The campaign type quietly handling 60%+ of D2C spend in 2026. We deploy it with catalog hygiene, segmented creative pools, value-rule layering, and CAPI feeding it real signal.
Conversions API + signal hygiene
Server-side CAPI deployed via Stape or in-house GTM. Event match quality scored, deduplication audited, customer info parameters hashed correctly. The algorithm gets clean signal.
Vertical video creative engine
Hook-led 9:16 video produced in-house — UGC-style, founder-led, product-demo, lifestyle. 8–12 new ad variations a week, refreshed against creative fatigue scores.
What's actually included.
Every Meta Ads engagement ships these nine. No "additional fees" surprises after kickoff.
Ad account audit & restructure
BM hygiene, pixel + CAPI audit, campaign consolidation, audience cleanup. The structural foundation Meta's algorithm actually rewards.
Advantage+ Shopping & Sales
The core scale engine for D2C. Catalog optimization, value rules, creative pools, audience inputs — set up the way Meta's docs say but most agencies don't.
Creative production engine
30+ ad variations/month. UGC, founder-led, product-demo, motion graphics. Scripted, shot, edited in-house. Refreshed against fatigue scores.
CAPI server-side deployment
Conversions API via Stape, GTM server-side, or Shopify-native. Event match quality monitored, hashed PII, deduplication audited weekly.
Audience & retention layers
Custom audiences from CRM, lookalikes from high-LTV cohorts, engagement audiences from organic content, retargeting from product page views & cart abandons.
Lead Ads & B2B funnels
Instant Forms with CRM-pushed offline conversions, gated content funnels, qualified-lead bidding for B2B accounts that work on Meta.
Influencer + partnership ads
Creator-led whitelisted ads via partnership ad codes, branded content tags, IG handle-based collaborations. The format Meta actually wants you running.
Incrementality testing
Geo-holdout experiments, Meta Lift studies where spend justifies, Triple Whale & Northbeam attribution cross-referenced against in-platform numbers.
Weekly creative-led reporting
Two-page doc — top creative, fatigue scores, audience health, CAPI EMQ, what we shipped, what's next. Focused on the creative pipeline, not vanity dashboards.
Creative. Signal.
Structure. Iteration.
— Creative production
The volume Meta now demands.
30+ ads a month, refreshed weekly. UGC, founder, product-demo, motion, static. The accounts that win on Meta in 2026 treat it like a content studio. We staff for that — videographers, editors, copywriters in-house.
— Signal hygiene
CAPI actually implemented.
Event match quality 8.0+, deduplication clean, hashed customer info passing back. The algorithm gets fed properly. Most accounts have a CAPI implementation that technically works but feeds noise — we fix that in week two.
— Structure
Consolidated, not fragmented.
Meta in 2026 wants fewer, larger campaigns. Advantage+ Shopping where it earns its place, manual where the auction dynamics require it. We collapse over-segmented accounts and watch performance lift.
— Iteration
A weekly creative kill list.
Every Monday: which ads are fatiguing, which are scaling, what new variations ship this week. Creative is the moat. We treat it like one.
The stack we run.
Fifteen tools we operate. Licensed by us, folded into the retainer.
Where Meta works.
Meta isn't right for every business. Here's where we've shipped repeatable results.
The dominant Meta use case. Advantage+ Shopping + creative engines + CAPI.
Lead Ads with offline conversion import, retargeting from product-page traffic.
UGC-led creative engines, influencer partnership ads, value-rule bidding for high-LTV cohorts.
Catalog ads, dynamic retargeting, seasonal creative pacing, founder-led brand content.
Recipe-led video, local + national budget splits, Reels-first creative strategy.
Lead Ads, geo-targeted creative, multi-location budget allocation, call-conversion bidding.
How we onboard.
Two weeks from audit to relaunch. Then a weekly creative + analytics cadence.
Audit & creative brief
Account audit. Brand & product immersion. Creative concept board for first 30 ads.
Week 1Restructure + CAPI
Campaign rebuild, CAPI deployment, audience layers, catalog hygiene, value rules.
Week 2Creative engine live
8–12 ads/week shipping. Production, scripted, edited. Refreshed against fatigue scores.
Weeks 3+Scale + incrementality
Geo-holdout tests, lift studies, attribution cross-referenced. The scale decision gets earned.
QuarterlyPricing, transparently.
Flat retainers based on creative volume and account complexity. Six-month minimum.
The Engine
Spend $10–30K/month. Single account, full structural rebuild, baseline creative output.
- Account audit + restructure
- CAPI server-side deployment
- 12 ads/month produced in-house
- Advantage+ Shopping setup
- Weekly iteration cadence
- Monthly written report
The Studio
Spend $30–150K/month. Full creative engine, multi-format, attribution wired to Triple Whale or Northbeam.
- Everything in The Engine
- 30+ ads/month in-house
- Vertical video + static + UGC
- Partnership ads / creators
- Triple Whale or Northbeam integration
- Bi-weekly strategy calls
- Quarterly lift studies
The Velocity
Spend $150K+/month. Multi-brand, multi-market, embedded creative team, dedicated senior buyer.
- Everything in The Studio
- 60+ ads/month creative engine
- Dedicated senior buyer
- Embedded videographer access
- Cross-platform coordination
- Direct Slack channel
- Daily reporting access
Maison Verlaine took Meta from 3% of revenue to 42% of revenue in 14 months — at a 4.6x ROAS.
Meta is now a creative volume game. Most agencies are still bidding theirs.
The accounts that scale on Meta in 2026 produce 30, 50, sometimes 100 ads a month. The accounts that plateau are running 6 ads from a launch shoot they did in February. That's the entire game now — and most agencies are still selling "campaign management" when the bottleneck is creative production.
We staff the creative engine in-house. Videographers, editors, strip-mall UGC, founder-led shoots — produced and shipped weekly.
And the technical foundation that lets the creative work — CAPI, EMQ scoring, deduplication, value-rule layering, audience hygiene — those get done in week two. Most accounts technically have CAPI installed and functionally are feeding the algorithm noise. We fix that. Smart Bidding gets clean signal. The creative engine ships against it.
Six-month minimum, flat retainers, senior people only. Same conditions as everything else we run.
The real questions.
Yes. Creative production is the core service. UGC, founder-led, motion graphics, product-demo, static. Scripted, shot, edited in-house. 12–60 variations a month depending on tier.
Live on every D2C account where it earns its place. Most D2C spend in 2026 is running through A+S — but only when catalog hygiene, value rules, and creative pools are set up properly. Lazy A+S underperforms.
Yes. Post-iOS 14, accounts without server-side CAPI are losing 30–50% of conversion signal. Smart Bidding optimizes on noise. We deploy CAPI in week two via Stape or in-house GTM, and we monitor EMQ weekly.
Sometimes. Meta works for B2B when the buyer behaves like a consumer (small teams, prosumer software, agency tools). For traditional B2B with long sales cycles, LinkedIn + Google usually outperforms — and we'll tell you that on the first call.
$10K/month minimum ad spend. Below that, the algorithm doesn't get enough signal to optimize meaningfully — and the creative production costs eat too much of the budget to make the math work.
Yes, as an add-on. The creative engine produces 9:16 video for Meta Reels and Stories which translates directly to TikTok. We'll bundle TikTok management into The Studio or Velocity tiers when it earns its place in your mix.