SEO that
compounds.
Rank on Google. Get cited by ChatGPT, Perplexity, and Gemini. Build the compounding organic engine that quietly produces 30–60% of pipeline by year two — through technical SEO, content systems, digital PR, and the new AEO/GEO discipline most agencies are still figuring out.
SEO is no longer just Google.
Search broke open in 2024. ChatGPT, Perplexity, and Google's AI Overview now answer questions your customers used to search for. The brands cited inside those answers are the new winners — and getting cited is its own discipline. We were building this practice while most agencies were still arguing about it.
Answer Engine Optimization
Structuring content so AI engines pick it as the cited source. Entity coverage, schema density, question-answer formatting, and the FAQ schema patterns that ChatGPT and Perplexity reward.
Generative Engine Optimization
Building authority signals that survive generative summarization — original research, datasets, defensible expertise markers, and the kind of brand mentions that AI engines weight when deciding who to quote.
AI Overview positioning
Google's AI Overview occupies the top of high-intent SERPs. We engineer your pages to be the citation it picks — structured data, source authority, and the specific content patterns Google's Gemini layer favors.
What's actually included.
Every engagement ships these nine deliverables in the first 90 days, then maintains them on a weekly cadence. Nothing aspirational — these are the line items in the SOW.
Technical audit & fixes
Crawl, render, index audit. Core Web Vitals, JS rendering, schema, internal linking, redirect chains. Prioritized fix list with engineering hours estimated.
Topical authority map
Full universe of intent patterns clustered by pillar & funnel stage. Sequenced content roadmap with primary & supporting keywords for every brief.
Editorial content production
4–8 pieces/month written to SERP-led briefs. Long-form, comparison, problem-aware, and pillar content. Schema, internal links, and CTAs baked in.
Digital PR & link earning
Original research, founder POVs, podcast placements, journalist outreach. Real links from publications your category reads. No PBNs, no paid placements.
AEO & AI citation engineering
Entity coverage, schema density, FAQ structuring, and authority signal building so ChatGPT, Perplexity, Gemini, and Google's AI Overview cite you.
Local & multi-location SEO
Google Business Profile, citation cleanup, review velocity, multi-location landing system, local schema. For brick-and-mortar & service-area brands.
International & hreflang
Multi-market deployments, hreflang implementation, in-market keyword localization, geo-segmented sitemaps for cross-border brands.
Server-side tracking
GTM server containers, GA4 server-side hits, conversion API integration. Recovers the 20–40% of conversions lost to ITP, ad blockers & consent.
Monthly reporting
Two-page written doc, not a 40-slide deck. Branded vs non-branded, pipeline attribution, what we shipped, what we learned, what's next.
One engine. Four pillars.
All four shipped, every account.
— Technical foundation
Crawl, render, index — in that order.
The audit runs in week one. Core Web Vitals, JS rendering, schema, indexing health, internal linking, and the edge cases that come up on modern frameworks. Outputs prioritized as engineering tickets, not a 60-page PDF nobody reads.
— Content as system
Topical authority, mapped before we write a word.
The library gets curated like a portfolio. Every piece has a target keyword, target intent, target conversion, and a place in the cluster. Pieces that underperform at six months get refreshed, redirected, or retired — never accumulated.
— Earned authority
Links that earn themselves.
Digital PR, original research, podcast placements, and trade press features. The link is a byproduct, not the goal. We don't buy links, we don't run PBNs, we don't pay for "guest post packages." The work compounds because it's real.
— AI citation layer
Cited by the answer engines, too.
AEO, GEO, and AIO are practiced disciplines on every account from week one. We structure content for entity extraction, build schema for FAQ surfaces, and engineer the authority signals that decide who AI engines quote.
The stack we run.
Sixteen tools we license, maintain, and operate on your behalf. You don't pay for these separately — they're folded into the retainer.
Where we've shipped.
Categories where the four-pillar engine has produced repeatable results. If you're not in this list, ask — we've usually worked nearby.
Long sales cycles, complex buyer journeys, content-led acquisition. Our sweet spot.
Product page optimization, collection SEO, schema for shopping surfaces.
YMYL-grade EEAT signals, regulatory-aware content, trust architecture.
Medical reviewer workflows, clinical content guardrails, AEO for high-intent queries.
Multi-location, service area, GMB optimization. Plumbers to law firms to clinics.
Local + national SEO blend, broker landing systems, listing schema.
Course discovery, intent-stage content, EEAT for credentialing content.
Programmatic SEO, supply-side landing systems, faceted-navigation architecture.
How we work.
Four phases, written down, no theatre. Most engagements run on this rhythm for 12 months minimum.
Audit & strategy
Technical audit, topical authority map, competitor anatomy, attribution architecture. Written strategy doc.
Weeks 1–2Foundation shipped
Technical fixes deployed, server-side tracking live, first 4 pieces of content live, first PR pitches out.
Weeks 3–8Weekly cadence
Content production, link earning, technical maintenance, AEO refresh, weekly reporting. The engine runs.
Months 3–9Compounding window
The library bears weight, rankings stack, brand search lifts, AI citation density grows. The moat widens.
Months 9+Pricing, transparently.
Three tiers, flat monthly retainers, six-month minimum commitment. We don't take a percentage of ad spend or charge by the hour.
The Engine
For brands starting fresh or with a small site. Foundation tier — technical, content, light PR.
- Technical audit + monthly maintenance
- 4 long-form pieces per month
- Topical authority map
- AEO + on-page schema
- Local SEO (1 location)
- Monthly written report
The Compounder
The full four-pillar engine. Most clients land here — the configuration that produces the lifts in our case studies.
- Everything in The Engine
- 8 long-form pieces per month
- Digital PR (2 active pitches/month)
- GEO + AI citation engineering
- Server-side GTM + GA4
- Multi-location SEO (up to 5)
- Bi-weekly strategy calls
The Moat
For brands with multi-region, multi-language, or high-velocity content needs. Senior team, embedded approach.
- Everything in The Compounder
- 12+ long-form pieces per month
- Dedicated senior strategist
- International & hreflang
- Quarterly original research
- Programmatic SEO support
- Direct Slack to the team
Northbeam & Co. went from 4K monthly organic sessions to north of 20K in twelve months.
SEO isn't a black box. It's four boring things, done well, for long enough.
Most agencies sell SEO as a mystery — bigger reports, more dashboards, more keywords to point at on Monday. We sell the four pillars done by senior people: technical foundations that actually load, content systems that ladder up to authority, links earned from publications that matter, and the new AEO/GEO discipline that determines whether AI engines cite you in 2026.
The work isn't glamorous. It's spreadsheets, briefs, audits, pitches, and a weekly rhythm that doesn't break. The accounts that win are the ones where the operators are restless. We're restless.
We don't outsource the senior brain. Aftab Khan, co-founder, sits inside every account. The strategist who writes the brief is the same strategist who reviews the draft. No junior-account-manager layer between you and the work.
We don't take on more clients than the team can do excellent work for. The active list is ~15. Most started with us 12+ months ago. Most are still here. That's the only retention metric that matters — and it's the one we optimize the company around.
The real questions.
Signal in 3–6 months, meaningful revenue lift in 6–12 months. The compounding window opens around month 9 and accelerates from there. Anyone promising faster is either lying or doing things that age badly.
No. We guarantee the inputs — audits shipped, content produced, links earned, technical fixes deployed, reporting cadence. Google decides outputs. Any agency guaranteeing rankings is doing the kind of work that gets accounts penalized.
Six months minimum, 12 recommended. SEO doesn't pay back inside 90 days, so a shorter trial just wastes everyone's money. We won't take engagements shorter than six months.
Yes — built into every engagement since 2023. Entity coverage, schema density, FAQ structuring, and authority signals for the major AI engines: ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overview. We track citation share monthly via Otterly.ai.
AI helps us research, brief, and outline. Humans write. Unsupervised AI content is the wrong kind of content for ranking, getting cited, or being read — and the brands we work with would be embarrassed to publish it.
Yes — usually the best setup. In-house teams know the business, customer, and product. We bring SEO discipline and execution capacity. The combination outperforms either alone.